THE PROJECT
fossil / FH24 COLOR
MALLORY DESIGNED THE COLOR PALETTE FOR FOSSIL’S FALL & HOLIDAY 2024 COLLECTIONS. THE SEASONAL STORY FOCUSED AROUND THE BRAND CODE, WARMTH.
MALLORY COLLABORATED WITH THE SOURCING & PRODUCT TEAMS TO DEVELOP MATERIALS. SHE CONDUCTED TREND RESEARCH & ANALYSIS TO CURATE THE PALETTES FOR MAINLINE & OUTLET BAGS, JEWELRY & WATCH PRODUCT.
INVOLVEMENT
CREATIVE DIRECTION
CMF DESIGN
TREND ANALYSIS
DESIGNER COLLABORATION
THE COLOR PALETTE
THE COLOR STORIES
THE FALL PRODUCT
THE HOLIDAY PRODUCT
FOSSIL PRODUCT DESIGN TEAM
FOSSIL WATCH CREATIVE DIRECTORS : HEATHER MCINTYRE, REVERE GRIFFIN, RYAN WHITE
FOSSIL WATCH DESIGNERS : COLIN C. CURRY, DAVID MATTHEWS, JUN YOO, KELLY QUAN, MIKE CHAN, WINONA SO
FOSSIL VP DESIGN LEATHERS & LICENSED PRODUCT: PATTY BONTIA
FOSSIL LEATHER DESIGNERS : AIMEE BRUYNINCKX, ALLIE YURWITZ, JEREMY WONG, KATIE TREAT, MARIA ARAUJO
FOSSIL JEWELRY CREATIVE DIRECTOR : CRISTINA PLATANIA
FOSSIL JEWELRY DESIGNERS : CAROLINE LO, JILLIAN MICHAEL, MELODY OESTERLE, SHAN LIN