THE PROJECT
fossil / SS25 COLOR
MALLORY DESIGNED THE COLOR PALETTE FOR FOSSIL’S LEVITY COLLECTION, RELEASED SPRING & SUMMER 2025. THE PALETTE CELEBRATED THE BRAND CODE, OPTIMISM, WHILE STAYING TRUE TO FOSSIL’S ELEVATED REBRANDING.
MALLORY CONDUCTED TREND RESEARCH, CREATED THE SEASONAL COLOR CONCEPT, & ESTABLISHED COLOR STANDARDS FOR FOSSIL’S MAINLINE & OUTLET BAGS, JEWELRY & WATCHES.
INVOLVEMENT
CREATIVE DIRECTION
CMF DESIGN
TREND ANALYSIS
DESIGNER COLLABORATION
THE CREATIVE PROCESS
EXPLORATION --- FOLLOWING THE SUCCESS OF THE NEW NEUTRAL MINK IN FH24, I WAS TASKED WITH PROCURING A SPRING EQUIVALENT. I STARTED EXPLORING VISUAL SWIPES FEATURING POP COLORS GROUNDED IN NEUTRALS, FINDING INSPIRATION IN VINTAGE FIFTIES ADS, EARLY AUGHTS ICONS, AND GENERATIVE AI DIGITAL MANIPULATIONS.
RESEARCH --- I SIMULTANEOUSLY CONDUCTED TREND RESEARCH, SCOURING PUBLICATIONS LIKE FASHION SNOOPS, WGSN, AND VOGUE, LOOKING AT RUNWAY COLLECTIONS, & POPULAR CULTURAL MOMENTS.
IDEATION --- COMBINING THE ARTISTIC INFLUENCES WITH MY RESEARCH FINDINGS, I STARTED CREATING PHYSICAL PALETTE MOCK-UPS. REFINING THE PALETTE FURTHER WITH FEEDBACK FROM EACH CATEGORY’S CREATIVE LEADS & MERCHANTS.
THE FINAL PALETTE
THE COLOR STORIES
THE SPRING PRODUCT
THE SUMMER PRODUCT
FOSSIL PRODUCT DESIGN TEAM
FOSSIL WATCH CREATIVE DIRECTORS : HEATHER MCINTYRE, REVERE GRIFFIN, RYAN WHITE
FOSSIL WATCH DESIGNERS : COLIN C. CURRY, DAVID MATTHEWS, JUN YOO, KELLY QUAN, MIKE CHAN, WINONA SO
FOSSIL VP DESIGN LEATHERS & LICENSED PRODUCT: PATTY BONTIA
FOSSIL LEATHER DESIGNERS : AIMEE BRUYNINCKX, ALLIE YURWITZ, JEREMY WONG, KATIE TREAT, MARIA ARAUJO
FOSSIL JEWELRY CREATIVE DIRECTOR : CRISTINA PLATANIA
FOSSIL JEWELRY DESIGNERS : CAROLINE LO, JILLIAN MICHAEL, MELODY OESTERLE, SHAN LIN