THE PROJECT
uptown WATCH
MALLORY DESIGNED THE ROUND UPTOWN WATCH FOR DKNY’S FALL & HOLIDAY 2020 COLLECTION.
WITH THE WRIST STACK TRENDING, THIS MINI JEWELRY-INSPIRED TIMEPIECE WAS DESIGNED TO PLAY WELL WITH OTHERS.
INVOLVEMENT
PRODUCT DESIGN
TREND ANALYSIS
DESIGNER COLLABORATION
DEFINING THE FORM
INSPIRATION --- TASKED WITH DESIGNING A ROUND, JEWELRY-INSPIRED WATCH WITH WIRE LUGS, I GATHERED JEWELRY LINK EXAMPLES. LOOKING SPECIFICALLY AT PROPORTION, MATERIALITY, SHINE & SHAPE.
SKETCHING -- WITH THE JEWELRY-INSPIRED DIRECTIVE, I FOCUSED MY DESIGNS ON WATCH CASE SIZES BETWEEN 22MM AND 16MM.
DESIGN DETAILS --- THE DESIGN THAT RESONATED WITH OUR LICENSOR FEATURED A 20MM CASE WITH ROUNDED BEZEL, A BRUSHED LOGO ON THE CENTER LINK, AN ELONGATED PAPER CLIP CHAIN WITH ROUNDED DETAILS, AND SELF-ADJUSTABLE LINKS.
EXPLORING COLOR & MATERIALS
ABOUT THE WATCH
Round Uptown
An essential in the modern wrist wardrobe.
Sleek. Sculptural. The Round Uptown Watch by DKNY is designed not to compete, but to complement—its minimalist silhouette the perfect counterpoint to a wrist layered in statement pieces.
Wear it alone for quiet confidence, or stack it high with bangles, chains, and charms. This is not just a timepiece—it’s a styling tool, meant to move effortlessly through city days and after-hours moments. Because in a city that never stops, your style shouldn’t either.
FEATURES
CASE: 20mm, Round, polished stainless steel
CHAIN: 8mm wide & 175mm max length, Rounded paper clip, Polished stainless steel with Brushed logo detail
CLOSURE: Self-adjustable links
DIAL: Sunray finish, Indexes at 3, 6, 9 and 12 o'clock
WATER RESISTANCE: 5 ATM
MODELS: NY2913, NY2914