THE PROJECT
SKAGEN /
tactile history
THIS PROJECT FEATURES A PORTION OF MALLORY’S 2023 ‘INSPIRATION LAB’ FOR FOSSIL GROUP’S WATCH & JEWELRY BRANDS.
SHE WAS TASKED WITH IDENTIFYING UPCOMING ACCESSORY TRENDS AND LEADING A PRODUCT DEVELOPMENT TEAM TO WORK WITH FOSSIL GROUP VENDORS OUTSIDE OF SEASONAL DEVELOPMENT CYCLES TO HIGHLIGHT PRODUCT APPLICATIONS FOR THESE TRENDS.
FOLLOWING THE 2023 ‘INSPIRATION LAB’, THE SKAGEN JEWELRY TEAM ADOPTED ONE OF THE FEATURED MATERIAL TECHNIQUES FOR THEIR SPRING 2025 PRODUCT STORY.
INVOLVEMENT
CREATIVE DIRECTION
PROJECT MANAGEMENT
TREND RESEARCH & ANALYSIS
CROSS-FUNCTIONAL COLLABORATION
THE TREND
NOVEL SENTIMENT
WITH UNCERTAINTY DOMINATING THE DAILY NARRATIVE, CONSUMERS WILL COVET A LEGACY THAT ENDURES — EMBRACING NOSTALGIA TO GAIN RESPITE FROM REALITY.
EMBRACING A ROMANTIC VIEW OF THE PAST WITH OPTIMISM FOR THE PRESENT, THESE CONSUMERS WILL SEEK ACCESSORIES WITH A PLAYFUL TAKE ON TRADITIONAL SHAPES, HERITAGE HUES, AND HISTORIC TEXTURES.
THE RESEARCH
TACTILE HISTORY
DRIVEN BY THE RISING POPULARITY OF VINTAGE GOODS AND NOSTALGIA FOR THE PAST, CONSUMERS WILL BE DRAWN TO PIECES THAT COMMUNICATE VISUAL AGE — IMPERFECT FINISHES AND EMBELLISHED DETAILS.
MALLORY PROVIDED THE IMAGES BELOW TO THE TEAM AS VISUAL EXAMPLES OF THE TACTILE HISTORY TREND.
THE DEVELOPMENT
APPLYING THE RESEARCH
BASED ON THE IMPERFECT FINISHES INSPIRATION, VENDORS SAMPLED DIFFERENT TEXTURE VARIATIONS. SEE A FEW EXAMPLES BELOW.
THE PRODUCTS
A FEATUREd collection
INSPIRED BY THE TREND STORY AND EXECUTION OF THE TACTILE HISTORY SAMPLES, SKAGEN’S JEWELRY DESIGN TEAM EVOLVED THE TECHNIQUE FOR THEIR SPRING 2025 PRODUCT STORY.
SR. CREATIVE DIRECTOR: CLAIRE RICH
DESIGNER: MARY GRACE FANGIO
SKAGEN JEWELRY DESIGN TEAM