THE PROJECT
emporio armani /
refracted luster
THIS PROJECT FEATURES A PORTION OF MALLORY’S 2023 ‘INSPIRATION LAB’ FOR FOSSIL GROUP’S WATCH & JEWELRY BRANDS.
SHE WAS TASKED WITH IDENTIFYING UPCOMING ACCESSORY TRENDS AND LEADING A PRODUCT DEVELOPMENT TEAM TO WORK WITH FOSSIL GROUP VENDORS OUTSIDE OF SEASONAL DEVELOPMENT CYCLES TO HIGHLIGHT PRODUCT APPLICATIONS FOR THESE TRENDS.
FOLLOWING THE 2023 ‘INSPIRATION LAB’, THE ARMANI WATCH TEAM ADOPTED ONE OF THE FEATURED MATERIAL TECHNIQUES FOR THEIR FALL 2024 PRODUCT STORY.
INVOLVEMENT
CREATIVE DIRECTION
PROJECT MANAGEMENT
TREND RESEARCH & ANALYSIS
CROSS-FUNCTIONAL COLLABORATION
THE TREND
RADICAL IMMERSION
Searching for escape from the constant geo-political turmoil of the past few years, consumers will turn to the Web3 frontier for an outlet.
Adopting an alternative attitude, they’ll gravitate towards products with otherworldly aesthetics; experimenting with a full spectrum of color, metals with movement, and tech-influenced manufacturing.
THE APPLICATION
REFRACTED LUSTER
DRIVEN BY THE RISING POPULARITY OF THE METAVERSE AND A RENEWED INTEREST IN OUTER SPACE , CONSUMERS WILL BE DRAWN TO IMAGINATIVE MATERIALS THAT BLUR THE LINE BETWEEN THE DIGITAL AND THE PHYSICAL — FUTURISTIC AESTHETICS AND OTHERWORLDY COLORS.
MALLORY PROVIDED THE IMAGES BELOW TO THE TEAM AS VISUAL EXAMPLES OF THE REFRACTED LUSTER TREND.
THE DEVELOPMENT
APPLYING THE RESEARCH
BASED ON THE IMAGINATIVE MATERIALS INSPIRATION, VENDORS EXPERIMENTED WITH SHINE. SEE A FEW EXAMPLES BELOW.
THE PRODUCTS
A SEASONAL FEATURE
INSPIRED BY THE TREND STORY AND EXECUTION OF THE REFRACTED LUSTER SAMPLES, EMPORIO ARMANI’S WATCH DESIGN TEAM FEATURED THE CRUSHED STONE MATERIAL FOR THEIR FALL 2024 PRODUCT STORY.
CREATIVE DIRECTOR: NICOLAS MORO
DESIGNERS: ALINE ADAMSKI, JEAN-DAVID EPENDA
EMPORIO ARMANI DESIGN TEAM