THE PROJECT

LEVITY / FOSSIL SS25

MALLORY DESIGNED COMPELLING PHYSICAL AND DIGITAL BRIEFS TO GUIDE FOSSIL’S TEAMS AS THEY EXPRESS THE BRAND CODE, OPTIMISM, FOR THE 2025 SPRING AND SUMMER SEASONS.

INVOLVEMENT

CONCEPT DIRECTION

CREATIVE BRIEFS

PHOTO MANIPULATION

DESIGNER COLLABORATION

THE CREATIVE BRIEF

Copy of Fossil Color & Concept - Sp_Su 25 (1)-2 copy.jpg
Copy of Fossil Color & Concept - Sp_Su 25 (1)-4 copy.jpg
Copy of Fossil Color & Concept - Sp_Su 25 (1)-6_EDIT copy.jpg
Copy of Fossil Color & Concept - Sp_Su 25 (1)-10 copy.jpg

THE RESULTS

FSL5735301_SP25_AD_02_0168 copy.jpg
0113_Homepage_Hero3_a_Desktop.jpg
FSL6471464_SP25_AD_05_906 copy.jpg
FSL6617006_SP25_6_417 copy.jpg
FSL6471464_SP25_AD_25_1950 copy.jpg
FSL6471464_SP25_AD_22_1744 copy.jpg
FSL6470983_SP25_AD_101_V4.jpg
FSL6470983_SP25_AD_04f copy.jpg
FSL6470983_SP25_AD_24_V2+copy.jpg
FSL6471464_SP25_AD_08_DSC02944 copy.jpg
FSL6471464_SP25_AD_08_DSC03031 1.jpg
FSL6470983_SP25_AD_07_v2.jpg
FSL6626732_SU25_AD_04_1169_film_filter_screenshot+copy.jpg
FSL6470983_SP25_AD_01 copy.jpg
FSL6617006_SP25_25_830 copy.jpg
FSL6617006_SP25_28_679 copy.jpg
FSL6471464_SP25_AD_22_1796.jpg
FPO_FSL6597549_SU25_AD_16v1.jpg
FSL6626732_SU25_AD_19_190_EDIT copy.jpg
FPO_FSL6597549_SU25_AD_15V1.jpg
FSL6626732_SU25_AD_06_1032.jpg
FSL6626732_SU25_AD_09_772_EDIT copy.jpg
FSL6597549_SU25_AD_12_yellow_v2_dress_match_EDIT copy.jpg
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WARMTH / FOSSIL FH24