THE PROJECT
WARMTH / FOSSIL FH24
MALLORY DESIGNED COMPELLING PHYSICAL AND DIGITAL BRIEFS TO GUIDE FOSSIL’S TEAMS IN THEIR EXPLORATION OF THE BRAND CODE, WARMTH, FOR THE FALL AND HOLIDAY 2024 SEASONS.
INVOLVEMENT
CONCEPT DIRECTION
CREATIVE BRIEFS
PHOTO MANIPULATION
DESIGNER COLLABORATION
THE CREATIVE BRIEF
AN EXPLORATION OF WARMTH
Rich colors. Soft, tactile materials. Moments with loved ones. Warmth takes many different forms –inviting us to come closer, and experience feelings of familiarity, comfort, and joy.
For 40 years, Fossil’s collections have explored nostalgia, creativity and style—evoking warmth through supple leathers and handcrafted details. Inspired by the energy of the brand and American culture in the late ‘90s—our fall and holiday 2024 collections embody both the vibrancy of that time, and this one.
THE RESULTS
